When the human ray of sunshine that is Sheri Friis, passionate founder of her own incredible skincare range (and giver of the best facials on the planet) reached out to let me know that her product line was having a little name change, and would I be OK with travelling to her home on the gorgeous Sunshine Coast to do a rebranding shoot – with everything from e-comm product images, to a full library of lifestyle shots, and of course new personal branding pics of herself – it took me all of three seconds to say yes! And I have to say, it was a dream few days – the perfect collaboration with a client who had her own vision of what she was visually after, but also a level of flexibility and trust in my vision to bring it all to life. Taking the time to play with her themes of nature, sunshine, and joy, and a light, earthy colour palate, the total library of images we created were told the perfect visual story for Sheri to relaunch Friiskin to the world. (It’s fabulous by the way, and you can get it here!)
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